TBSI Mobile Engagement
A cross-platform mobile app for The Body Shop Indonesia to browse, favourite, and purchase products in one seamless experience.
Developed for The Body Shop Indonesia (TBSI), the Mobile Engagement (ME) app brings product discovery, storytelling, and shopping together in a single platform. Available on both Android and iOS, ME lets customers browse the full product catalogue, explore brand stories and journeys, save their favourites, and check out securely — all without leaving the app.
Product Discovery & Stories
Search and filter the full product catalogue, view detailed product information, and explore brand stories and journeys in one browsing experience.
Personal Profile & Favourites
Register, log in, and manage a personal profile, then save favourite products, stories, or journeys to revisit later.
End-to-End Commerce
Add items to a shopping cart, check out with shipping and payment details, and track order status from purchase to delivery.
A Bodyshop x IKON Project
PT Ikonsultan Inovatama is a consulting firm that offers services in business strategy, IT solutions, and operational improvement. The company works with businesses to develop tailored approaches aimed at improving efficiency and performance and achieving sustainable growth across various sectors.
Mobile Engagement is a cross-platform mobile application (Android and iOS) built for The Body Shop Indonesia to deepen customer engagement and streamline the path from product discovery to purchase.
The app's user experience is structured around four core modules. It begins with the Customer module, covering account essentials such as registration, login, and profile management. From there, users move into the Catalogue module, where they can search and filter products, view detailed product information, and read brand stories and journeys. The Favourite module lets users save products, stories, or journeys they want to revisit later. Finally, the Commerce module delivers the full buying experience — adding items to a shopping cart, completing checkout with shipping and payment details, and tracking the status of each order.
Together, these modules form a continuous flow from discovery to delivery, giving TBSI customers a more convenient and connected way to shop.